Archive for 2008

New 49’ers seek California gold

New 49’ers seek California gold

Fortune Small Business, November 2008

Yes, even in the 21st Century, people are still panning for gold. I traveled to California to try my hand at this old-fashioned art.

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Rocket Town U.S.A.

Rocket Town U.S.A.

Fortune Small Business, September 2008

Tiny Mojave, California, is fast becoming the center for America’s commercial space industry. This article profiles some of the town’s rocket pioneers.

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Get Customers to Sell for You

Get Customers to Sell for You

Fortune Small Business, June 2008

The entrepreneurs featured in this cover story swear by Net Promoter Score as a way of measuring customer referrals. But the controversial metric has plenty of detractors.

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When to Get Long-term-care Insurance

When to Get Long-term-care Insurance

Money, May 2008

Article walks through the pros and cons of a type of insurance that’s expensive and not always necessary.

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Stick it to the IRS

Stick it to the IRS

Fortune Small Business, March 2008

Cover story identifies some little-known but lucrative tax deductions for small businesses.

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