Rocket Town U.S.A.

Rocket Town U.S.A.

Fortune Small Business, September 2008

Tiny Mojave, California, is fast becoming the center for America’s commercial space industry. This article profiles some of the town’s rocket pioneers.

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Get Customers to Sell for You

Get Customers to Sell for You

Fortune Small Business, June 2008

The entrepreneurs featured in this cover story swear by Net Promoter Score as a way of measuring customer referrals. But the controversial metric has plenty of detractors.

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When to Get Long-term-care Insurance

When to Get Long-term-care Insurance

Money, May 2008

Article walks through the pros and cons of a type of insurance that’s expensive and not always necessary.

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Stick it to the IRS

Stick it to the IRS

Fortune Small Business, March 2008

Cover story identifies some little-known but lucrative tax deductions for small businesses.

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Do Your Customers Love You?

Do Your Customers Love You?

Fortune Small Business, September 2007

With shoddy service the norm, this cover story profiles several small companies that offer an alternative: extreme customer service.

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Forest Hills Gardens: #1 Cottage Community

Forest Hills Gardens: #1 Cottage Community

Cottage Living, July-August 2007

Martin’s essay on the historic New York City community in which he lives.

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Xethanol: A Biofuels Startup Can’t Deliver on its Promises

Xethanol: A Biofuels Startup Can’t Deliver on its Promises

Fortune Small Business, February 2007

In an apparent effort to pump up its stock price, Xethanol made bogus claims about alt-fuel breakthroughs.

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Same House, Lower Payments

Same House, Lower Payments

Ladies’ Home Journal, February 2007

Story describes the scope of the mortgage meltdown and explores refinancing options for besieged homeowners.

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Get Right with Google

Get Right with Google

Fortune Small Business, September 2006

The search giant wields extraordinary power; it can make—or break—a small business.

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Blogging for Dollars

Blogging for Dollars

Fortune Small Business, December-January 2005

“Sprint’s service sucks!” On behalf of its clients, Umbria—a Boulder, Col. outfit—scours the blogosphere for consumer sentiments good and bad.

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