Justin Martin

Tiny Mojave, California, is fast becoming the center for America’s commercial space industry. This article profiles some of the town’s rocket pioneers.

The entrepreneurs featured in this cover story swear by Net Promoter Score as a way of measuring customer referrals. But the controversial metric has plenty of detractors.

Article walks through the pros and cons of a type of insurance that’s expensive and not always necessary.

Cover story identifies some little-known but lucrative tax deductions for small businesses.

With shoddy service the norm, this cover story profiles several small companies that offer an alternative: extreme customer service.

Martin’s essay on the historic New York City community in which he lives.

In an apparent effort to pump up its stock price, Xethanol made bogus claims about alt-fuel breakthroughs.

Story describes the scope of the mortgage meltdown and explores refinancing options for besieged homeowners.

The search giant wields extraordinary power; it can make—or break—a small business.

“Sprint’s service sucks!” On behalf of its clients, Umbria—a Boulder, Col. outfit—scours the blogosphere for consumer sentiments good and bad.